Short answer: At 100k installs a month, published MMP list prices run from about $900 (Linkrunner) to about $7,000 (AppsFlyer). At 1M a month they run from about $7,000 to about $70,000. These are estimates: vendors count installs or conversions differently, and Adjust, Branch, Airbridge and AppMetrica do not publish a comparable price.
What does a mobile measurement partner cost?
A mobile measurement partner costs a monthly fee set by volume: a rate per attributed install or conversion, or a flat plan price that rises with volume bands, plus any paid add-ons.
List price: the vendor's published price before discounts, taxes and negotiated terms. Estimates below multiply monthly volume by the published rate, as the MMP cost calculator does, and ignore free allowances.
What does an MMP cost for an app with 100,000 installs?
At 100k attributed installs a month, one billable unit per install:
| Vendor | Billing unit | Estimate per month |
|---|---|---|
| Adjust | Conversions | Not public |
| Airbridge | Data points | Not comparable (from $40, scales with events) |
| AppMetrica | Custom events | Not comparable (installs free) |
| AppsFlyer | Conversion | about $7,000 ($0.07) |
| Branch | Not published | Not public |
| Kochava | Plan band | Enterprise, from $2,000 (above the 33k cap) |
| Linkrunner | Attributed install | about $900 ($0.009) |
| Singular | Conversion | about $5,000 ($0.05) |
| Tenjin | Plan band | $1,000 (XL plan, up to 100k) |
At this volume, Linkrunner's published rate is the lowest per-unit price in the table. Tenjin's $1,000 plan is close, at about $0.01 per conversion, and covers games and apps that fit inside its 100k cap.
What does an MMP cost at 1 million installs a month?
At 1M attributed installs a month:
| Vendor | Estimate per month | How it is worked out |
|---|---|---|
| AppsFlyer | about $70,000 | 1M x $0.07 |
| Kochava | Enterprise quote | Custom above the listed plan limits |
| Linkrunner | about $7,000 | 1M x $0.007 |
| Singular | about $50,000 | 1M x $0.05 |
| Tenjin | Enterprise quote | Plans stop at 100k conversions |
| Adjust, Airbridge, AppMetrica, Branch | Not public | No comparable published price |
Linkrunner's top tier applies above 500k installs a month, so the rate is $0.007 across all 1M billable installs. Enterprise contracts at this scale are usually negotiated, so treat any list-price figure as a ceiling to bargain from rather than a quote.
What does an MMP cost for a bootstrapped app?
A bootstrapped app at 10k installs a month can often pay almost nothing:
- Kochava: free up to 10k conversions a month.
- Linkrunner: about $120 a month at $0.012, with the first 25k attributed installs free and no expiry, so the first two months or so are free. A bootstrapped team without institutional funding gets the standard 25k, not the 50k Startup Program allowance.
- Singular: about $500 a month at $0.05, after 15k free paid conversions.
- Tenjin: $200 a month for 10k conversions, or free to 2k.
- AppsFlyer: about $700 a month at $0.07, after 12k free conversions in the first year. Its free Zero plan is described as not suitable for apps with paid activities.
Kochava is the better fit for a team that will stay at or under 10k conversions a month. Above that, Linkrunner and Tenjin are the lowest published prices.
Why are these only estimates?
- Units differ: Linkrunner bills attributed installs. AppsFlyer and Singular bill conversions, and AppsFlyer's FAQ says a conversion includes re-engagements, so retargeting raises the count.
- Plan bands: Tenjin and Kochava charge by band, so cost steps up at a cap rather than rising smoothly.
- Add-ons: fraud protection, raw data and deep linking differ by plan. Adjust's Fraud Prevention Suite is a paid add-on.
- Not public: Adjust and Branch publish no paid prices.
For a method that turns any quote into one comparable figure, see how to compare MMP quotes by effective cost per install. Linkrunner's published tiers are volume pricing: one rate applies to the whole month's billable installs.
FAQ
How much does an MMP cost for 100,000 installs a month? On list prices, about $900 on Linkrunner, $1,000 on Tenjin, $5,000 on Singular and $7,000 on AppsFlyer. Adjust and Branch do not publish prices.
What does an MMP cost at 1 million installs a month? About $7,000 on Linkrunner, $50,000 on Singular and $70,000 on AppsFlyer at list price. Tenjin and Kochava move to Enterprise quotes.
Is there a free MMP for a bootstrapped app? Kochava is free to 10k conversions a month, Tenjin to 2k, and Linkrunner gives 25k attributed installs once. See the free MMP comparison.
Are installs and conversions the same thing? No. A conversion can include re-engagements, so the same campaigns can produce a different billable count. Ask each vendor what counts.