Every MMP's pricing, in one table.
Free plans, rate cards and plan prices for 9 attribution platforms, straight from each vendor's pricing page.
Published prices at a glance
| Platform | Free plan | Price | Public pricing | Source |
|---|---|---|---|---|
 Linkrunner | 25k installs, no expiry | $0.010 to $0.007 per install, 25k free | Yes | Pricing page |
 AppsFlyer | 12k conversions, first year only | $0.07 per conversion (Growth) | Partly | Pricing page |
 Adjust | 1.5k conversions a month, first year only | Free to 1.5k a month (first year), then quote | No | Pricing page |
 Branch | Trial only | No public prices | No | Pricing page |
 Singular | 15k paid conversions | $0.05 per conversion (Growth) | Yes | Pricing page |
 Kochava | 10k conversions a month | Free to 10k a month, then from $500 | Yes | Pricing page |
 Airbridge | 30-day trial | From $40 a month, billed per data point | Yes | Pricing page |
 Tenjin | 2k conversions a month | Free to 2k, then $200 to $1,000 a month | Yes | Pricing page |
 AppMetrica | Unlimited installs, 100M events a month | Installs free; billed on custom events | Partly | Pricing page |
How much will your MMP cost?
Drag to your monthly install volume. Prices are each vendor's published list price.
Monthly list prices before discounts and taxes. Most MMPs bill per conversion; Linkrunner bills per attributed install. Rupee figures at $1 = ₹84.
Common questions
Is AppsFlyer free?
AppsFlyer's Zero plan is free but, since 15 September 2026, excludes deferred deep linking, branded domains and raw data exports. Paid Growth is $0.07 per conversion.
How much does Adjust cost?
Adjust's Base plan is free up to 1.5k conversions a month for the first year. Core and Enterprise prices are not published.
Which MMP has the most transparent pricing?
Linkrunner publishes its full rate card: $0.010, $0.009, $0.008 and $0.007 per install by monthly volume, billed after installs happen.
What is a mobile measurement partner (MMP)?
An MMP is a third-party tool that attributes app installs and in-app events to the ad, link or channel that drove them. It also sends those results back to ad networks such as Meta, Google and TikTok so they can optimise campaigns.
Which MMPs publish their prices?
Linkrunner, Singular, Tenjin and Kochava publish per-unit or plan prices, and Airbridge publishes a starting price. AppsFlyer publishes its Growth rate but not Enterprise, while Adjust and Branch quote through sales.
What is the difference between an install and a conversion in MMP pricing?
An install is a new user credited to a campaign. A conversion usually covers attributed installs plus re-engagements, so conversion-based bills grow with retargeting as well as new users.