Guides for mobile growth teams
Short, practical answers on attribution, deep linking and what MMPs really cost.
What Is an MMP? Mobile Measurement Partners Explained
An MMP attributes app installs and in-app events to the ads, links and channels that drove them. Learn how MMPs work, what they cost and how to choose one.
Read →NewsAppsFlyer Zero Plan Changes: What Was Removed
On 15 September 2026 AppsFlyer cut branded domains, user invites and raw data exports from its free Zero plan. Here is what changed and what to do next.
Read →Deep linkingWhat Is OneLink? AppsFlyer's Smart Links Explained
OneLink is AppsFlyer's smart link and deep linking product. See what it does, what it costs after the 2026 plan change, and how it differs from OneLink.to.
Read →PricingAppsFlyer Pricing in 2026: What You'll Actually Pay
AppsFlyer charges $0.07 per conversion on Growth after 12k free conversions. See what that means at 10k, 50k and 100k installs a month, plus the add-ons.
Read →Deep linkingDeep Linking Tools Compared: Free and Paid Options
Compare deep linking tools for mobile apps: which include deferred deep linking free, which charge for it, and which add install attribution in one SDK.
Read →Deep linkingWhy Universal Links Fail in Instagram and Facebook
Universal links and App Links often open a web page instead of your app inside Instagram, Facebook and TikTok. Here is why it happens, and four fixes that work.
Read →Deep linkingFirebase Dynamic Links Replacement: What to Use Now
Firebase Dynamic Links stopped working in August 2025. Here is what broke, how to migrate in five steps, and which deep linking tools can replace it today.
Read →AttributionWhy Meta and Your MMP Report Different Installs
Meta Ads Manager and your MMP rarely agree on install counts. Here are the six usual causes, how to spot a real setup error, and the steps to close the gap.
Read →PricingCompare MMP Quotes by Effective Cost per Install
MMPs bill per install, conversion, plan, data point or MAU. How to turn every quote into one effective cost per paid install, with a worked example at 50k.
Read →Free plansFree MMP for Startups: When Allowances Run Out
When each free MMP plan runs out at 10k, 30k and 100k paid installs a month, how much of year one it covers, and what a startup pays the day after it ends.
Read →Choosing an MMPMMP for Fintech and Edtech Apps: What Matters
Fintech and edtech apps need deep funnel events, revenue postbacks, long windows and tight data control from an MMP. What to check, and how 9 vendors compare.
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