Methodology
How we compare
Where our numbers come from and how the calculator works.
Where the data comes from
Prices and plan features come from each vendor's own pricing page, linked in the pricing table. Where a vendor doesn't publish something, we show "Not public" or "Not stated" rather than estimate it.
How the calculator works
- Per-unit prices (AppsFlyer, Singular): installs multiplied by the published rate.
- Volume tiers (Linkrunner): the rate for your monthly band applies to all installs.
- Plans (Kochava, Tenjin, Adjust): the cheapest published plan that covers your volume.
- No comparable price (Branch, Airbridge, AppMetrica): shown as a label instead of a number.
Most MMPs bill per conversion (paid installs plus re-engagements), while Linkrunner bills per attributed install, so treat the results as estimates.
How we rank
Rankings weigh published pricing, the size of the free allowance, and features included without upgrades. Labels such as "best for games" describe fit, not overall quality.