The best Adjust alternatives in 2026

Linkrunner, for teams that want published pricing. Fraud protection, deep linking and raw data exports are included on every plan, from $0.010 per install.

The most common reasons are unpublished pricing, the free Base plan ending after 12 months, and fraud prevention sold as an add-on.

An MMP is a third-party tool that attributes app installs and in-app events to the ad, link or channel that drove them. It also sends those results back to ad networks such as Meta, Google and TikTok so they can optimise campaigns.

Linkrunner, Singular, Tenjin and Kochava publish per-unit or plan prices, and Airbridge publishes a starting price. AppsFlyer publishes its Growth rate but not Enterprise, while Adjust and Branch quote through sales.

An install is a new user credited to a campaign. A conversion usually covers attributed installs plus re-engagements, so conversion-based bills grow with retargeting as well as new users.

Deferred deep linking sends a user who doesn't have the app yet through the app store and then opens the right screen after install. It matters for referral, influencer and campaign links where the landing screen affects conversion.