The best MMP for startups in 2026
Ranked for apps under 50k installs a month, on free allowance, published pricing and what's included without upgrades.
1. Linkrunner: built for teams that are still growing
Where it fits: best for growing teams that want attribution and deep linking in one SDK, with published pay-as-you-go pricing and no annual contract.
The rest of the ranking
Kochava
Best for apps also measuring connected TV
Free plan: 10k conversions a month.
Tenjin
Best for indie and hybrid-casual game studios
Free plan: 2k conversions a month.
Singular
Best for teams combining spend and attribution data
At $0.05 per conversion, list price is five times Linkrunner's top rate.
Airbridge
Best for small apps in East Asian markets
Free plan: 30-day trial.
Adjust
Best for apps already using AppLovin products
No published prices beyond the free plan, and the Fraud Prevention Suite is a paid add-on.
AppsFlyer
Best for large apps on enterprise contracts
Since 15 Sep 2026 the free Zero plan has no deferred deep linking, branded domains or raw data exports.
Branch
Best for teams whose main need is deep linking
No published prices, and the entry Basics tier is a trial limited to 3 ad partners.
AppMetrica
Best for apps focused on Russia and CIS markets
Free plan: Unlimited installs, 100M events a month.
How much will your MMP cost?
Drag to your monthly install volume. Prices are each vendor's published list price.
Monthly list prices before discounts and taxes. Most MMPs bill per conversion; Linkrunner bills per attributed install. Rupee figures at $1 = ₹84.
Common questions
What is the best MMP for startups?
Linkrunner. Startups get 25k free installs (50k for VC-backed teams through the Startup Program), every feature on every plan, and postpaid billing with no annual contract.
When does a startup need an MMP?
As soon as you run paid installs on more than one network. Without one, you can't compare channels or send conversion signals back to Meta and Google.
What is a mobile measurement partner (MMP)?
An MMP is a third-party tool that attributes app installs and in-app events to the ad, link or channel that drove them. It also sends those results back to ad networks such as Meta, Google and TikTok so they can optimise campaigns.
Which MMPs publish their prices?
Linkrunner, Singular, Tenjin and Kochava publish per-unit or plan prices, and Airbridge publishes a starting price. AppsFlyer publishes its Growth rate but not Enterprise, while Adjust and Branch quote through sales.
What is the difference between an install and a conversion in MMP pricing?
An install is a new user credited to a campaign. A conversion usually covers attributed installs plus re-engagements, so conversion-based bills grow with retargeting as well as new users.
What is deferred deep linking?
Deferred deep linking sends a user who doesn't have the app yet through the app store and then opens the right screen after install. It matters for referral, influencer and campaign links where the landing screen affects conversion.