Every free MMP plan, compared
Caps, time limits and the features each vendor holds back, so you can start free without hitting a wall later.
Free plans, feature by feature
Seven platforms with a free plan. Branch and Airbridge offer trials only.
 Linkrunner |  Kochava |  Singular |  AppsFlyer |  Adjust |  Tenjin |  AppMetrica | |
|---|---|---|---|---|---|---|---|
| Free plan | 25k installs, no expiry | 10k conversions a month | 15k paid conversions | 12k conversions, first year only | 1.5k conversions a month, first year only | 2k conversions a month | Unlimited installs, 100M events a month |
| Paid from | $0.010 per install | $500 a month | $0.05 per conversion | $0.07 per conversion | Not public | $200 a month | $0.80 per extra 1M events |
| Public pricing | Yes | Yes | Yes | Partly | No | Yes | Partly |
| Deferred deep linking, free plan | Yes | Not stated | Not stated | No | Yes | Yes | Not stated |
| Fraud protection | Yes, every plan | Yes | Yes | Advanced fraud is paid | Paid add-on | Yes | Paid add-on |
| Raw data export | Yes | No (Enterprise only) | Partly (ETL is paid) | No (paid plans only) | Yes | Yes | Yes (Logs API) |
| Seats | Unlimited | Not stated | Not stated | Not stated | Not stated | Unlimited | Not stated |
| Annual lock-in | None, postpaid monthly | Monthly or annual prepay | Not stated | Not stated | Not stated | Monthly or annual | Not stated |
| India presence | Yes, Bengaluru HQ | Not found | Not confirmed | Yes, Bengaluru office | Yes, Mumbai office | Not found | Not found |
1. Linkrunner: 25k installs free, no expiry
Where it fits: best for growing teams that want attribution and deep linking in one SDK, with published pay-as-you-go pricing and no annual contract.
Common questions
What is the best free MMP?
Linkrunner's free plan gives you 25k attributed installs with deferred deep linking, fraud protection and unlimited seats, and the installs never expire.
Which free MMPs have time limits?
Adjust's free plan and AppsFlyer's 12k Welcome Package both run for 12 months only.
What is a mobile measurement partner (MMP)?
An MMP is a third-party tool that attributes app installs and in-app events to the ad, link or channel that drove them. It also sends those results back to ad networks such as Meta, Google and TikTok so they can optimise campaigns.
Which MMPs publish their prices?
Linkrunner, Singular, Tenjin and Kochava publish per-unit or plan prices, and Airbridge publishes a starting price. AppsFlyer publishes its Growth rate but not Enterprise, while Adjust and Branch quote through sales.
What is the difference between an install and a conversion in MMP pricing?
An install is a new user credited to a campaign. A conversion usually covers attributed installs plus re-engagements, so conversion-based bills grow with retargeting as well as new users.
What is deferred deep linking?
Deferred deep linking sends a user who doesn't have the app yet through the app store and then opens the right screen after install. It matters for referral, influencer and campaign links where the landing screen affects conversion.
Compare by what matters to you
AppsFlyer alternatives
Options after AppsFlyer's free plan lost deep linking.
Read guide →Best MMP for startups
Ranked for teams under 50k installs a month.
Read guide →MMP pricing
Published prices for all nine, in one table.
Read guide →Adjust alternatives
Public pricing and fraud protection included.
Read guide →Branch alternatives
Deep linking and attribution in one tool.
Read guide →AppsFlyer vs Adjust
The two incumbents, side by side.
Read guide →AppsFlyer vs Branch
Attribution-first against link-first.
Read guide →