AppsFlyer vs Branch

Branch leads with deep linking, while AppsFlyer puts deferred deep linking on paid tiers. Linkrunner includes deferred deep linking and attribution together on every plan.

Some teams do, but that means paying for two tools. Linkrunner covers both attribution and deep linking in one SDK.

An MMP is a third-party tool that attributes app installs and in-app events to the ad, link or channel that drove them. It also sends those results back to ad networks such as Meta, Google and TikTok so they can optimise campaigns.

Linkrunner, Singular, Tenjin and Kochava publish per-unit or plan prices, and Airbridge publishes a starting price. AppsFlyer publishes its Growth rate but not Enterprise, while Adjust and Branch quote through sales.

An install is a new user credited to a campaign. A conversion usually covers attributed installs plus re-engagements, so conversion-based bills grow with retargeting as well as new users.

Deferred deep linking sends a user who doesn't have the app yet through the app store and then opens the right screen after install. It matters for referral, influencer and campaign links where the landing screen affects conversion.