What will your MMP cost at your scale?
Pick your monthly install volume and see every published price side by side, plus what you'd save by switching.
Your estimate
Prices update as you drag.
Monthly list prices before discounts and taxes. Most MMPs bill per conversion; Linkrunner bills per attributed install. Rupee figures at $1 = ₹84.
Common questions
How much does an MMP cost?
At 100k paid installs a month, Linkrunner costs about $900 a month, against $5k on Singular's list price and $7k on AppsFlyer Growth. Adjust and Branch don't publish prices.
What counts as a billable install?
Linkrunner bills only attributed installs, so organic installs are free. Most other MMPs bill per conversion: paid installs plus re-engagements.
What is a mobile measurement partner (MMP)?
An MMP is a third-party tool that attributes app installs and in-app events to the ad, link or channel that drove them. It also sends those results back to ad networks such as Meta, Google and TikTok so they can optimise campaigns.
Which MMPs publish their prices?
Linkrunner, Singular, Tenjin and Kochava publish per-unit or plan prices, and Airbridge publishes a starting price. AppsFlyer publishes its Growth rate but not Enterprise, while Adjust and Branch quote through sales.
What is the difference between an install and a conversion in MMP pricing?
An install is a new user credited to a campaign. A conversion usually covers attributed installs plus re-engagements, so conversion-based bills grow with retargeting as well as new users.
What is deferred deep linking?
Deferred deep linking sends a user who doesn't have the app yet through the app store and then opens the right screen after install. It matters for referral, influencer and campaign links where the landing screen affects conversion.