AppsFlyer vs Adjust
The two best-known MMPs, compared on what you'll pay and what you get on each plan.
AppsFlyer and Adjust at a glance
AppsFlyer
Enterprise MMP headquartered in San Francisco.
Adjust
MMP owned by AppLovin.
AppsFlyer vs Adjust vs Linkrunner
Linkrunner is included as the lower-cost alternative.
| AppsFlyer | Adjust |  Linkrunner | |
|---|---|---|---|
| Free plan | 12k conversions, first year only | 1.5k conversions a month, first year only | 25k installs, no expiry |
| Paid from | $0.07 per conversion | Not public | $0.010 per install |
| Public pricing | Partly | No | Yes |
| Deferred deep linking, free plan | No | Yes | Yes |
| Fraud protection | Advanced fraud is paid | Paid add-on | Yes, every plan |
| Raw data export | No (paid plans only) | Yes | Yes |
| Seats | Not stated | Not stated | Unlimited |
| Annual lock-in | Not stated | Not stated | None, postpaid monthly |
| India presence | Yes, Bengaluru office | Yes, Mumbai office | Yes, Bengaluru HQ |
Common questions
Is Adjust cheaper than AppsFlyer?
Adjust doesn't publish paid prices, so you'll need a quote. AppsFlyer Growth is $0.07 per conversion. If price is the deciding factor, Linkrunner starts at $0.010 per install.
Does AppsFlyer or Adjust include raw data?
Adjust includes raw data on every plan. AppsFlyer removed raw data exports from its free Zero plan on 15 September 2026. Linkrunner includes CSV, API and webhook exports on every plan.
What is a mobile measurement partner (MMP)?
An MMP is a third-party tool that attributes app installs and in-app events to the ad, link or channel that drove them. It also sends those results back to ad networks such as Meta, Google and TikTok so they can optimise campaigns.
Which MMPs publish their prices?
Linkrunner, Singular, Tenjin and Kochava publish per-unit or plan prices, and Airbridge publishes a starting price. AppsFlyer publishes its Growth rate but not Enterprise, while Adjust and Branch quote through sales.
What is the difference between an install and a conversion in MMP pricing?
An install is a new user credited to a campaign. A conversion usually covers attributed installs plus re-engagements, so conversion-based bills grow with retargeting as well as new users.
What is deferred deep linking?
Deferred deep linking sends a user who doesn't have the app yet through the app store and then opens the right screen after install. It matters for referral, influencer and campaign links where the landing screen affects conversion.
Compare by what matters to you
AppsFlyer alternatives
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