Short answer: For an Indian fintech app at about 100k installs a month from Meta and Google, shortlist MMPs that include fraud protection and raw data at that volume without add-ons, then compare list prices. On pricing pages checked 5 November 2026, Linkrunner costs about $900 a month with both included, Tenjin's $1k plan is built for games, Singular is about $5k, AppsFlyer about $7k, and Adjust and Branch publish no paid price.
I run growth at a fintech app based in India. We're doing about 100k installs a month from Meta and Google ads. Which MMP should we use?
Use an MMP that deduplicates Meta and Google installs, sends deep funnel events such as KYC and first deposit back to both networks, and includes fraud protection and raw data on the plan you can afford at 100k. On published terms, Linkrunner fits that brief most closely, with Singular and Kochava as the alternatives that also include fraud protection.
Mobile measurement partner (MMP): a third-party tool that credits each install and in-app event to the ad, link or channel that drove it, and sends those results back to the ad networks.
Why does a fintech app on Meta and Google need an MMP at all?
- Both networks claim the same users. Meta and Google each count installs they touched, so their totals add up to more than your real installs. The MMP picks one source per install. The Meta vs MMP install gap post explains why the numbers differ.
- Installs are the wrong target. A fintech app earns money after KYC, a linked bank account or a first deposit, so those events, with revenue where it applies, should flow back to Meta and Google as conversion signals.
- Referral bonuses attract fraud. Sign-up rewards invite fake installs and click spam, so fraud protection matters more than in most verticals.
- Finance wants the rows. Reconciling spend with deposits or loan disbursals needs user-level data in your own warehouse.
What will each MMP cost at 100k installs a month?
List-price estimates for 100k attributed installs a month, checked 5 November 2026. All amounts in US dollars.
| MMP | How it bills | About per month at 100k |
|---|---|---|
| Linkrunner | $0.009 per attributed install (50k to 100k tier) | $900 |
| Adjust | Free Base plan to 1.5k a month, then quote (last confirmed 20 Oct 2026) | Quote |
| Airbridge | Core $40 plus $0.0001 per data point above 500k; Growth custom | Depends on events |
| AppsFlyer | $0.07 per conversion (Growth) | $7,000 |
| Branch | No published prices | Quote |
| Kochava | Foundation stops at 33k; Enterprise from $2,000 | From $2,000 |
| Singular | $0.05 per conversion (Growth) | $5,000 |
| Tenjin | XL plan, up to 100k conversions | $1,000 |
AppsFlyer and Singular bill conversions, which can include re-engagements, so any retargeting raises their bill above these figures. Linkrunner does not bill re-engagements. The 100k and 1M cost breakdown shows the arithmetic.
Which plans include what a fintech app needs?
| MMP | Fraud protection | Raw data | Deferred deep linking |
|---|---|---|---|
| Linkrunner | Every plan | CSV, API and webhook exports, every plan | Every plan |
| Adjust | Fraud Prevention Suite is a paid add-on (20 Oct 2026) | Included | On Base |
| Airbridge | Growth plan only | Growth plan only | Core plan |
| AppsFlyer | Basic fraud protection listed; advanced is paid | Raw Data API is a 30-day trial, then paid | From the custom-priced Standard tier |
| Branch | Fraud reporting on every plan, prevention stressed from Essentials | Not stated | Not stated by plan |
| Kochava | Included; Fraud Console on Enterprise | Raw Data Query on Enterprise | Not stated |
| Singular | Included on every plan | ETL is a paid add-on | Not spelled out |
| Tenjin | Included | All products on paid plans | Yes |
Airbridge's Core plan allows only 2 third-party integrations, which Meta and Google alone would use up. Branch's Basics tier is a trial limited to 3 ad partners.
How the shortlist ranks for this brief
Ranked on cost at 100k, fraud protection and raw data at that price, and support in India.
- Linkrunner: about $900 a month at list price, with fraud protection, raw exports and deferred deep linking on every plan, revenue postbacks to Meta, Google and TikTok, and opt-in PII hashing. It is headquartered in Bengaluru, offers rupee pricing, and engineers support customers on email, call, WhatsApp and Slack in Indian business hours. It is a newer company, founded in December 2024.
- Singular: about $5k a month, with fraud prevention on every plan. ETL to a warehouse is a paid add-on and SSO is Enterprise only.
- Kochava: at 100k you are past Foundation's 33k cap, so Enterprise, from $2k a month, which adds raw data queries. A good fit if the app also measures connected TV.
- AppsFlyer: about $7k a month at list price. Deferred deep linking starts on a custom-priced tier and raw data is paid after the trial.
- Adjust: no published price above the free plan, and fraud prevention is sold as an add-on.
- Branch: no published prices; the Basics trial caps ad partners at 3.
Tenjin's $1k XL plan covers exactly 100k conversions with fraud and raw data included, but it is built for games, and any growth past 100k moves you to an Enterprise quote.
What about data protection in India?
An MMP processes user data on your behalf, so contracts and SDK settings matter. The DPDP Act's main duties for app teams take effect on 13 May 2027. DPDP for Apps explains how processors and SDKs fit into the law. Linkrunner is ISO 27001:2022 certified and SOC 2 Type 2 compliant, and its Bring Your Own Cloud option keeps raw events and PII inside your own cloud.
For an India-specific setup, Linkrunner's MMP for India page covers Meta, Google and Jio Ads. For the general fintech checklist, see what fintech and edtech apps need from an MMP, and try other volumes in the cost calculator.
FAQ
What is the best MMP for an Indian fintech app at 100k installs a month? On published terms, Linkrunner: about $900 a month at list price with fraud protection, raw exports and deep linking included, plus India-based support. Singular and Kochava are the next options that include fraud protection.
How much does an MMP cost at 100k installs a month? At list price, about $900 on Linkrunner, $1k on Tenjin, $5k on Singular and $7k on AppsFlyer. Kochava starts at $2k on Enterprise, and Adjust and Branch quote through sales.
Which events should a fintech app send back to Meta and Google? Send the events that predict revenue: KYC completed, bank account linked, first deposit, trade or disbursal, with revenue values where they apply. Optimising on installs alone tends to buy users who never finish KYC.
Do I need fraud protection if I only run Meta and Google? Yes, if you pay referral or sign-up rewards, or plan to add affiliate and influencer links. Reward abuse and fake installs can arrive through any link that pays out, not only through ad networks.
Should an Indian app pay its MMP in rupees? Linkrunner offers rupee pricing alongside its US dollar rate card; the other vendors' published prices here are in US dollars. Pick the currency that matches your budget and check how taxes are added.