Short answer: AppsFlyer has three plans. Zero is free but limited, Growth is pay-as-you-go at $0.07 per conversion, and Enterprise is custom-priced. New accounts get 12k free conversions to use within the first 12 months. Deep linking tiers, advanced fraud protection and raw data access sit on top of the attribution price.
How AppsFlyer pricing works
AppsFlyer is a mobile measurement partner (MMP) that bills per attributed conversion, where a conversion is a non-organic install or re-engagement credited to a media source. Organic installs are not counted, so the bill tracks paid and owned-media volume rather than total installs.
The company was founded in 2011 in Israel and now lists San Francisco as its headquarters. Its public pricing has three plans:
- Zero (free): basic attribution and basic links. AppsFlyer describes it as "not suitable for apps with paid activities". Since 15 September 2026 it no longer includes branded domains, user invites or raw data exports.
- Growth: pay-as-you-go at $0.07 per conversion once the Welcome Package is used up.
- Enterprise: custom pricing through sales. Terms are not published.
What does AppsFlyer Growth cost each month?
On Growth, the monthly bill is roughly your non-organic conversions multiplied by $0.07. At 50k paid installs a month that comes to about $3.5k before any add-ons.
| Paid installs a month | AppsFlyer Growth (monthly) | AppsFlyer Growth (yearly) |
|---|---|---|
| 10k | about $700 | about $8.4k |
| 50k | about $3.5k | about $42k |
| 100k | about $7k | about $84k |
These are list prices and assume one conversion per paid install. Re-engagements also count as conversions, so apps running retargeting will see a higher count than paid installs alone.
What the Welcome Package covers
The Welcome Package softens the first year, but it is not a permanent free tier.
- 12k free conversions, to be used within the first 12 months
- 30-day trials of the Raw Data API, API Analytics Suite and Custom Dashboards
- After the trials end, the Raw Data API needs a premium plan
At 10k paid installs a month, 12k free conversions cover a little over one month of usage. After that, every conversion is billed at the Growth rate.
Add-ons that change the bill
The per-conversion price covers attribution. Several features growth teams use every day are priced separately:
- Deep linking: the Standard, Advanced and Premium deep linking tiers are custom-priced. Deferred deep linking is listed from Standard up, and branded domains, Smart Banners and bulk links sit in Advanced.
- Fraud protection: the pricing table lists basic fraud protection and Advanced fraud protection (Protect360) as separate rows. The per-plan mapping is not clear from the public page, so budget for Protect360 as a paid extra until AppsFlyer confirms otherwise.
- Raw data: device-level exports were removed from Zero in September 2026, and on new accounts the Raw Data API is a paid feature once the 30-day trial ends.
- Seats: user invites were revoked on Zero, so confirm how many team members your plan allows before rollout.
How published MMP prices compare
Only some MMPs publish a price. This table lists the entry-level paid price each vendor shows on its own pricing page.
| Vendor | Published entry price | Billing unit |
|---|---|---|
| Linkrunner | $0.010 per install, down to $0.007 | Attributed install |
| AppsFlyer | $0.07 per conversion (Growth) | Non-organic conversion |
| Singular | $0.05 per conversion (Growth) | Conversion |
| Tenjin | $200 a month for 10k conversions (S) | Monthly tier |
| Kochava | From $500 a month (Foundation) | Monthly tier |
| Airbridge | From $40 a month (Core) | Data points |
| Adjust | Not public | Conversions |
| Branch | Not public | Not public |
Tenjin and Kochava suit teams that prefer a fixed monthly tier, while Airbridge's data-point model can work out inexpensive for small apps. You can run your own numbers in the MMP cost calculator or read the full MMP pricing comparison.
Where Linkrunner fits
Where Linkrunner fits: Best for growth teams that want full attribution with a published rate card and no annual contract. Linkrunner charges $0.010 per attributed install, dropping to $0.007 above 500k a month, with deep linking, fraud protection, raw exports and unlimited seats on every plan. At 100k installs a month that comes to about $900, against roughly $7k on AppsFlyer Growth list pricing.
Billing is postpaid, so you pay after installs happen, and the first 25k installs are free with no calendar expiry.
How to estimate your own AppsFlyer bill
- Count non-organic conversions, not total installs. Include re-engagements if you run retargeting.
- Subtract the Welcome Package for the first year only.
- Add the deep linking tier you need. If you rely on deferred deep linking or branded links, Zero will not cover it.
- Ask for written quotes on Protect360 and raw data access before signing.
- Compare against published rate cards at the same volume, using the AppsFlyer alternatives list as a starting point.
If your volume is growing and you want one price that covers attribution and deep linking, compare your current quote against Linkrunner's published pricing.
FAQ
Does AppsFlyer have a free plan? Yes, the Zero plan is free. AppsFlyer describes it as unsuitable for apps with paid activities, and since September 2026 it excludes branded domains, user invites, raw data exports and deferred deep linking.
Does AppsFlyer charge for organic installs? No. Growth bills non-organic conversions only, meaning installs and re-engagements credited to a media source. Organic installs are not counted towards the bill.
How much does AppsFlyer cost for 100k installs a month? On Growth list pricing, 100k paid conversions cost about $7k a month, or roughly $84k a year. Deep linking tiers, Protect360 and raw data access are extra.
Is AppsFlyer Enterprise pricing public? No. Enterprise and the Standard, Advanced and Premium deep linking tiers are all custom-priced through sales. Ask for a written quote and compare it with vendors that publish their rates.
What is a cheaper alternative to AppsFlyer? It depends on your volume and the features you need. Tenjin, Kochava and Airbridge all publish entry prices, and Linkrunner publishes a per-install rate from $0.010 with 25k free installs, so you can compare costs before speaking to sales.